Hidden costs
Each item below is time the team named in the sessions, valued at the relevant role rate. These are conservative and based on what staff told us, not estimates we invented.
10
Opportunities found
65 hrs/wk
Recoverable time
Role rate
$45/hr applied when a role rate is unavailable
Two analysts adjusting bids and budgets account by account every week.
$62,400/year
12 hrs/wk · $50/hr · 2 people
12 hrs/wk x 2 people x $50/hr x 52 = $62,400/year
“The better part of two days a week, every week.”
Each analyst rebuilds a report per client into a slide template weekly.
$37,440/year
8 hrs/wk · $45/hr · 2 people
8 hrs/wk x 2 people x $45/hr x 52 = $37,440/year
“Reporting day is gone by lunch, per person.”
Manually mining keywords and negatives from search term reports.
$14,040/year
6 hrs/wk · $45/hr
6 hrs/wk x $45/hr x 52 = $14,040/year
“Pure pattern work, still a full morning.”
Drafting titles, bullets and A plus content from a blank doc per product.
$18,720/year
9 hrs/wk · $40/hr
9 hrs/wk x $40/hr x 52 = $18,720/year
“The single biggest time sink on my side.”
Repeating the same research routine for every catalogue by hand.
$10,400/year
5 hrs/wk · $40/hr
5 hrs/wk x $40/hr x 52 = $10,400/year
“Same five steps every catalogue.”
Chasing advertising and Seller Central access and brand assets manually.
$8,736/year
4 hrs/wk · $42/hr
4 hrs/wk x $42/hr x 52 = $8,736/year
“Always waiting on access, re asking for the same things.”
Month end reconciliation of spend across accounts before invoicing.
$6,916/year
3.5 hrs/wk · $38/hr
3.5 hrs/wk x $38/hr x 52 = $6,916/year
“Fiddly and easy to get wrong.”
Keeping clients updated across email and Slack and chasing answers.
$15,288/year
7 hrs/wk · $42/hr
7 hrs/wk x $42/hr x 52 = $15,288/year
“It is constant and it is everywhere.”
Manually scanning for suppressed listings and buy box loss.
$9,360/year
4.5 hrs/wk · $40/hr
4.5 hrs/wk x $40/hr x 52 = $9,360/year
Pulling prospect data and building an audit deck for every pitch.
$15,600/year
6 hrs/wk · $50/hr
6 hrs/wk x $50/hr x 52 = $15,600/year
“Hours before we even know if they are a fit.”
Total opportunity value
$198,900
65 hours a week across 10 opportunities